The Use of Social Media Within A Company

Facebook and Twitter, as we know are the two most used social media tools up to date. It has revolutionized the way people communicate due to the growth of today's technology in thanks of the internet being accessible from virtually anywhere even on the go with smartphones. Organizations have adopted this use mainly for their professional image. It also helps promoting, and being found by those who are interested in the their activities.

First off let's take a look at Home Depot, a well established company, then a small family company like Rogan's Shoes, as to how they use both Facebook and Twitter by answering some questions. Why are they using these services? How are they using them? Who are the audience? How do they manage relationships with their audience, and are there strategies being used?

Why are they using these services?
Home Depot's Facebook and Twitter page are both attracting. A reason why they would use both is to show what they have to offer their consumers as far as products go.

How are they using them?
The way they use the social media tools is by making it interactive. They don't only concentrate on themselves about home improvements, but also cover a wide range of activities from college football game day, decors, and seasonal events which relates back to them.

Who are their audience? 
Their audience consists of home owners, carpenters and or anyone that utilizes the tools they supply specifically for home improvement jobs.

How do they manage relationships?
Home Depot manage relationships by showing their involvement with the community around them by giving back and lending a helping hand to others in need of home remodeling.

Their Strategies?
Posting visuals for proof that they do show passion for what they do.

With Rogan's Shoes media sites, like Home Depot they set out with a similar purpose, and that is to bring in consumers who will come and want to stay.

Why are they using these services?
Since Rogan's is still a small family based company they are most likely using it to help promote themselves, and make it known that they want to be found and expand.

How are they using them?
Rather than using it to show what they can do or offer the consumer, they are using it as a way of closely communicating by asking their audience what they want to see posted. In a way it seems as though they are running out of ideas.

Who are their audience?
Simple, just about every person out there who loves shoes! Anyone from a business person looking for dress shoes, an athlete of all sports, someone whose job requires steel toe boots, a skateboarder, or just simply someone in need of a new pair.

Managing relationships?
By informing their consumer about sales, this creates a loyal relationship between both sides.

After assessing both organizations and how they use their social media tools, I have come to conclude that they both have similar goals, but different purposes. Every company wants to be found by showing their expertise publicly and they are doing it effectively by using these social media tools. Home Depot are more involved with their consumers as to where Rogan's Shoes concentrate more on possessing a large variety of shoes for people with different needs. As you can see they both have established their own ways of communication through Facebook and Twitter quite well just by either visuals or questions and answers their audience wish to see.

How Digital Resumes Work

Resumes, as we all know it's a summary of our work experience and skills we hold that gets us a job right? Before turning in that resume to the place you so dearly want to work for, you should probably find out how certain "words" will get your resume looked at. 

Companies today are using what is called digital resumes to help save them time and money in the hiring process. And in doing so it can either hurt them, or help them find qualified candidates at a much faster rate. 

Here's why.

During my class session we had talked about this topic that resumes can be separated into ranking from least qualified to most qualified. Therefore, it is true. 

On my search for truth here's Kevin Lochner, an executive from Kenexa, a hiring software company who's client are Wal-Mart, General Electric, and Starbucks all together receive over a million candidates a month and all those digital resumes goes into a database. Once it's in a database they can quickly pull it and filter it, grade it, or rank it by how well it matches a job so recruiters only spend time looking at the best fits. Discussed in detail here.

The advantages to this are like stated above, there are millions of candidates each month and digital resumes saves them time along with money. Employers use keywords to search for qualified candidates and in doing so it is a much faster process. This benefits both the employer and the applicant. If the applicant were to have the keywords the employer are looking for then that will increase his/her chances of getting an interview for the job. 

Disadvantages in the usage of digital resumes only can also hurt both sides in this process. For employers using this keyword scanning may cause the employer to lose out on a valued candidate(s) for the position and benefits the person may bring to the company. On the other hand, as said on smallbusiness.chron.com, it states that applicants can lose the chance of being considered because of outdated keywords on their resumes. Link here. So for applicants, they'll need to update their resumes from time to time when they are hunting for jobs. 

Is it fair treatment? Yes and No. Here's what Eric Lochner has to say. He claims it is fair. Applicants has got to approach each opportunity and scenario differently as it varies by the hiring company. "They've got to customize or tailor their approach for every opportunity they want to go after." There's some truth to that, but physical judgement from a certain standpoint makes better calls in hiring the right person for the job.

Just something I found interesting while researching on this topic. 

Happy job hunting. Update those keywords!